I help leaders grow organizations that matter.
Practical thinking on marketing, leadership, generosity, entrepreneurship, and growth.
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How Marketing Is Going to Change in 2021
The ways in which we communicate are changing very, very fast. The pandemic has accelerated changes that would have taken years to take full effect and are now happening in a matter of months. Much like you, I want the work I do to mean something. I want my efforts to produce fruit, and I…
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Welcome Pete Wilson to The A Group
Some of the most significant events in life happen outside any clever planning on our parts. This is ever so true in this new chapter of The A Group. Today, Pete Wilson, author, speaker and former pastor of Cross Point Church in Nashville, TN is joining our team as our new President. Here’s how it…
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Content Marketing Rules: How to Add VALUE to Your Posts
Content is still king in 2015, but how do you generate meaningful social media that provides VALUE? By focusing on creating content that will be: Visual Amuse and by making sure you Listen Unify Engage with your audience. VISUAL A picture is worth a thousand words, and sometimes a thousand clicks. When you…
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Your First Impression Matters
“You never get a second chance at a first impression,” sounds like a tired cliche your mother used to get you to comb your hair as a teenager. But I must say that, too often, professionals lose big when they discount the value of a strong first impression. We all have heard someone say: “he…
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Social Media Content Strategy That Works
Content is still king in 2014, but how do you generate meaningful social media that provides VALUE? By focusing on creating content that will be: Visual Amusing and by making sure you Listen Unify Engage with your audience. VISUAL A picture is worth a thousand words, and sometimes a thousand clicks. When you scroll…
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If You Tweet It, They Will Come OR Branding, Buzz, And Getting People In
Social media works. Period. Savvy churches are now using social media to fund raise, organize events, and bring people to Christ. The old adage that dictated that the pastor of a church had to use the stage for all formal announcements is over. Churches and their communities are plugged in. Communication 101: reach people where…
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Marketing and Technology Come Together: MarTech Conference
When I started The A Group more than 12 years ago, I had no idea I was giving life to a new type of business: martech. We developed in-house technology to make sure our marketing efforts worked and were simple to use. We knew marketing could not live without technology. It was true a decade…
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How I Became a Safe Person
I don’t know when it started, but one day I became a safe person to those around me. Perhaps it’s been part of my own internal make up or perhaps I developed the skills and the temperament it takes to be the kind of a person people around me find “safe.” It’s not unusual for…
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Your Brand Promise and the Importance of the Front Line
Every person in your organization is telling your story. Paid, volunteer, happy or disgruntled, everyone matters when it comes to your brand’s perception. People talk about brand management like it’s something a highly paid executive carefully orchestrates from the company’s headquarters. But more often than not, managing a brand’s perception is left to those at…